We've done our research and tried out dozens of different LED collars and run into all sorts of issues. Some had a flimsy design, falling apart within days, many used a clear tube running the length of the collar with one bulb at the end to light it up giving a weak, inconsistent light output and meaning the resizing clip couldn't fit over the tube so it couldn't be adjusted, others had light strips only running half the length of the collar whilst still more needed constant recharging or replacement batteries.
That's why we came up with ours. Firstly, it's built to be a good collar. Regardless of the fact that it lights up and performs an important safety function, we wanted a collar that could hold it's own against any day to day collar and built it from high quality, durable materials accordingly. Then we added an ultra slim bulb strip with multiple super bright LED lights running it's length, so slim you wouldn't even know is there until it's turned. This resulted in a flexible collar that's easily adjustable and instantly visible from any angle. Finally we used a rechargeable lithium-ion battery that lasts for ages and can be charged from any USB port. Adding reflective stitching and making it weatherproof for good measure there we had it, our Original LED collar.