Acrylates Copolymer

Used as a stabiliser in our 5-in-1 Shampoo to maintain the function and activity of the other ingredients.

Actinidia Chinensis

Kiwi fruit derivatives used in our Tear Stain Remover which contain antioxidants and Vitamin C to help protect and nourish your pup’s skin.

Aloe (Aloe Barbadensis) Leaf Juice

Aloe Barbadensis leaf juice can soothe skin and serve as an anti-inflammatory, relieves itchiness. It can be efficiently used topically, because of its burn healing effects, scar reducing and wounds healing properties. Find it in our Ear Cleaner.

Aloe Extract

Aloe Vera extracts used in our Tear Stain Remover that have anti-inflammatory and moisturizing effects. They contain enzymes and fatty acids that may help reduce inflammation and vitamins C, E, B-12, folic acid, and choline content that help nourish and strengthen hair.

Candelilla Wax

Found in our Paw Balm this wax helps soothe, soften and relieve dehydrated skin.

Capryl Hydroxamic Acid

Derived from coconut this amino acid found in our 5-in-1 Shampoo offers many benefits in skin care.

Carnauba Wax

A harder wax to harden our Paw Balm formula, it protects skin by forming a barrier and keeping in moisture.

Citric Acid

Found in our Natural Deodorant this acid derived from citrus fruits such as lemons acts as a pH balancer whilst also providing citrus notes to the scent.

Cocamidopropyl Betaine

This naturally-derived substance that's sourced from coconut oil is a surfactant, which means that it interacts with water, making the molecules slippery and allowing it to combine with dirt and grease to wash it away, which is why it’s included in our 5-in-1 Shampoo.


This is another surfactant used in our 5-in-1 Shampoo it acts as a foaming agent, conditioner and emulsifier. It is derived from renewable raw materials such as coconut oil and fruit sugars and is completely biodegradable.

Coconut Oil

Hydrates and protects skin whilst it also calms and soothes redness, this oil found in our Ear Cleaner and Paw Balm is also full of antioxidants.

Colloidal Oatmeal

A special form of oatmeal that helps soothe, soften and increase moisture in the skin which can be found in our 5-in-1 Shampoo.

Disodium Coco-Glucoside Citrate

A sugar surfactant that is a mild wash-active substance that cleans the skin and hair gently. Ideal for sensitive skin which is why it is used in our Ear Cleaner.


Panthenol (Vitamin B5) is a moisturiser, but it's also included in many cosmetics as a softening, soothing, and anti-irritant agent. We use it in our 5-in-1 Shampoo.


Our naturally derived blend of ingredients that give the gentle clean, fresh scent of our dog Deodorant.


Used as a moisturizer to treat or prevent dry, rough, scaly, itchy skin and minor skin irritations Glycerin is a sugar alcohol derived from animal products or plants and is used in our Shampoo and Ear Cleaner.

Glyceryl Caprylate

Co-emulsifier that is mainly used to stabilize O/W-emulsions (oil-in-water-emulsions) and is produced from various vegetable oils. Glyceryl Caprylate also restores the oils of the skin, regulates the skin moisture and acts as a humidifier to the skin which is why we include it in our 5-in-1 Shampoo.

Glyceryl Oleate

Used to bind moisture to the skin. derived from olive oil, peanut oil, pecan oil, or teaseed oil this can be found in our 5-in-1 Shampoo.

Lavandula Angustifolia (Lavender) Oil

Essential oils used in our 5-in-1 Shampoo. Distilled from the plant Lavandula angustifolia, the oil promotes relaxation and believed to treat anxiety, fungal infections, allergies, depression, insomnia and eczema.


Preservative that prevents the growth of bacteria and mould extending the life of our Natural Deodorant.

Mild Coconut Cleanser

Gently cleanses without stripping moisture, strengthens hair and moisturises. This cleanser found in our Tear Stain Remover is high in proteins that restore hair.


An antibacterial preservative found in our Ear Cleaner.

Phyto Keratin

A plant-based complex of amino acids derived from wheat, corn and soy. Found in our 5-in-1 Shampoo it provides exceptional hydration and nourishment to skin and the hair fibre, and has conditioning, thickening, detangling and fortifying properties for hair in particular.

Shea Butter

Found in our Paw Balm it moisturises, restores elasticity, relieves sore skin, is an antioxidant, easily absorbs and provides nutrients for chapped skin.

Simmondsia Chinensis (Jojoba) Oil

Jojoba oil is the liquid produced in the seed of the Simmondsia chinensis plant. It has a variety of healing properties. It also has benefits as a cleanser and moisturiser which is why we use it in our 5-in-1 Shampoo.

Sodium Bicarbonate

Used as a pH balancer in our dog Deodorant.

Sodium Cocoyl Glutamate

Sodium Cocoyl Glutamate is derived from natural sources such as coconut oil, palm kernel oil, and fermented sugar. The unique cleansing and foaming properties of Sodium Cocoyl Glutamate makes it ideal for usage in our 5-in-1 Shampoo. It protects the skin from drying and retains the moisture content.

Sodium Cocoyl Isethionate

Surfactant used in our 5-in-1 Shampoo that allows water, oil and dirt to mix, helping your pup become clean.

Sodium Lauroamphoacetate

Another surfactant that allows water, oil and dirt to mix, used in our 5-in-1 Shampoo. It is also a foam booster and conditioning agent.

Sodium Lauryl Glucoside

Another surfactant that allows water, oil and dirt to mix, used in our 5-in-1 Shampoo. It is also a foam booster and conditioning agent. It is a mild, gentle cleanser that doesn’t dry skin or strip it of it’s natural oil.

Sodium Methyl Cocoyl Taurate

It is naturally-derived substance in our 5-in-1 Shampoo that's sourced from coconut oil, it’s a surfactant, which means that it interacts with water, making the molecules slippery so they don't stick together and can combine with dirt and grease to clean it away. Cleanses impurities without stripping skin's natural pH, keeping it smooth and soft even after a wash. Gentle foaming properties.

Sodium PCA

Sodium PCA found in our 5-in-1 Shampoo is a derivative of naturally occurring amino acid proline; it is used as a conditioning agent.

Sunflower Seed Oil

A highly absorbent oil found in our Paw Balm. It’s non-irritating. Contains Oleic Acid, Viamin E, Sesamol, Linoleic Acid which are all beneficial for skin. An antioxidant, Linoleic acid helps to maintain the skin’s natural barrier, A small study also found that topical use of sunflower oil was beneficial for healing wounds faster. This may be due to its oleic acid content, which can be beneficial for wound care.

Vaccinium Cyanococcus

Vaccinium Cyanococcus (Blueberries) contain powerful antioxidants and vitamins that boost and nourish skin which is why you can find them in our Tear Stain Remover.

Vanilla Planifolia

Vanilla orchid oil found in our Tear Stain Remover that helps maintain skins oil balance and is rich in antioxidants.

Vegetable Oil

An oil with potent moisturising properties that soothe and soften the skin. Contains high levels of linoleic acid which locks in moisture by forming a barrier on the skin. Found in our Paw Balm.

Vitamin E and Aloe

Found in our Paw Balm they are beneficial for wound healing, moisturising and protecting skin.

Vitamin E Camellia Sinensis

Camellia sinensis leaf extract is the oil obtained from the leaves of tea plants. It's rich in bioactive compounds, such as catechins, L-theanine, and caffeine. Vitamin E supports the scalp and gives your hair a strong base to grow from by reducing oxidative stress and preserving the protective lipid layer. Found in our Tear Stain Remover.


Good old H2O, used as the base for our Shampoo, Deodorant, Ear Cleaner and Tear Stain Remover.

White Beeswax

Beeswax can create a protective layer on the skin. It's also a humectant, which means that it attracts water to keep skin moisturised. That’s why we use it in our Paw Balm.